Watch&Style Branded Dials for Seiko Mod Builds
Find Watch&Style-branded dials for Seiko mod projects — 21 designs in the W&S house-brand dial line, each featuring the Watch&Style crown logo at 12 o'clock. Every dial in this collection is 28.5mm in diameter, the industry-standard size for the modern Seiko modding ecosystem. Most dials include a date window for full functional date display. Whether you're building a Seiko mod with a clear W&S identity, sourcing a branded dial for a fresh NH35 build, or building a GMT travel watch on the NH34 movement, this is the W&S house-brand dial collection.
Dial Styles & Design References
The collection covers the most popular dial designs in the Seiko modding scene: Alpinist-style dials (5 options) in sunburst and matte finishes including SARB017-style and GMT variants, Grand Seiko-inspired dials in pink, silver, and sky blue finishes, Fifty Eight-style dials (3 options) including GMT variants in gold and white, Gyrocompass-style compass dials (3 options) with C3 or BGW9 Super-LumiNova lume, Arabic numeral dials (6 options) in sunburst black, gold, sky blue, red wine, green, and dark blue finishes, and Textured specialty dials. Sunburst finishes dominate the catalog for premium visual depth, alongside matte and lumed options for tool-watch builds.
Colors & Lume Options
Dial colors span black (9 options), blue (6 options), green, red, gold, and white, with sunburst variants on most popular colors. Most dials use luminous indices for low-light readability, with select Gyrocompass dials available in C3 (green) or BGW9 (blue) Super-LumiNova lume. The crown logo at 12 o'clock is consistent across the W&S house-brand line — the visual signature that identifies a Watch&Style branded build.
Specs, Fitment & Movement Compatibility
Every dial in this collection is 28.5mm in diameter, the industry-standard size for SKX007, SKX013, SRP Turtle Re-Issue, and SRPD/SRPE cases. Standard dials are designed for NH35 and NH36 movements — the workhorse automatics for modern Seiko mod builds. The dials in this collection explicitly named "GMT" (Alpinist SARB017 Style GMT, Alpinist Matte White GMT, Fifty Eight GMT variants) are sized for the NH34 GMT movement with the wider center hole needed to clear the GMT pinion stack. To accommodate different case crown positions, dials ship with two pairs of dial legs (alignment pins); snap off the pair that doesn't match your case's crown position before installation. Pair your dial with matching hands, chapter rings, cases, bezel inserts, crystals, and bracelets from adjacent collections to complete your build.
Frequently Asked Questions
What makes a Watch&Style dial different from a sterile or no-logo dial?
Watch&Style dials carry the W&S crown logo at the 12 o'clock position — the visual signature that identifies a Watch&Style branded build. Sterile dials have no logo or text at all, and no-logo dials may have other text (like "Automatic") but no brand identifier. Choose W&S if you want a clearly branded custom build, or browse the broader dial collection for sterile and no-logo alternatives.
Will these dials fit my NH35 or NH34 GMT movement?
Standard W&S dials in this collection are 28.5mm and built for the NH35 and NH36 movement footprint — the universal standard for Seiko mod builds. For NH34 GMT builds, use the dials explicitly named "GMT" (Alpinist SARB017 Style GMT, Alpinist GMT Matte White, Fifty Eight GMT variants) since these are sized with the wider center hole needed to clear the NH34 GMT pinion stack. Standard non-GMT dials will not plug-and-play onto NH34 without modifying the center hole.
How do I install the dial if it has too many legs?
Because the same dial design needs to fit both 3 o'clock and 3.8/4 o'clock crown cases, our dials ship with two pairs of alignment pins (legs) on the back. Before installation, snap off the pair that doesn't align with your specific case's crown position — this lets the dial sit perfectly flush against the movement. The movement itself has the same two leg slots regardless of case; it's the case crown position that determines which dial legs to keep.
Browse the full Watch&Style branded dial collection above to find the dial that defines your next custom build.